Mission: BSA builds essential relationships between distributors and manufacturers.
The Annual Convention brings together the top leadership of only authorized distributors and manufacturers of bearings and bearing related products and offers unparalleled opportunities to grow successful relationships with trusted supply chain partners. The 2021 Business program celebrates BSA's past and focuses how you, your company, and the association will prepare for the future of the bearing industry.
Product Information Exchange (PIE)
Scott Eiss, NTN, BSA PIE Template and BSA PIE Technology Platform Task Force Chairman will present an update on the PIE Technology Platform that performs automated data transformation and creation of PIE compliant, distributor ready, product rich content in a single, secure platform accessible by authenticated distributor partners who can access the dates 24/7/365 in a variety of formats including customizable APIs.
The BSA PIE Technology Platform makes rich content product data, including images and attributes, easily accessible to end users from authorized distributor websites.
Certification and Education
John Masek, Bearing Service, and CBS Task Force Chairman, will present the newly updated CBS Study Guide and Examination.
BSA Excellence Award Program
2020 Award winning products will be presented.
BSA Vice President Mitch Bouchard, General Bearing Service, Inc., will provide an update on Industry Trends as reported by BSA member distributors in the BSA PAR report.
The ABMA will provide an update from manufacturers about bearing industry growth in North America and the world and will include pertinent data and lessons learned that relate to the future of the bearing industry.
Mack Dryden, Comedian
With more than two decades experience as a pro comedian, Mack is a seasoned veteran at getting rib-busting laughter while never stepping over the good-taste line. He’s performed on dozens of TV shows, hundreds of radio shows, and thousands of live stages, delighting hundreds of thousands with his uniquely warm, hilarious, fall-down funny standup comedy.
From humble beginnings as “the funniest paper mill employee in Mississippi,” Mack earned a black belt in karate even as he was earning his Masters in Creative Writing. He won two Associated Press writing awards as a reporter in his home state, and finally became a professional comedian whose talent and perseverance landed him numerous TV appearances and got him hand-picked by Bill Maher to write on the acclaimed show. Now he spends his time writing (his humor column has won top prize in its category from Louisville’s Society of Professional Journalists two years in a row) and traveling the country bringing his special brand of Motivation, Inspiration and Jubilation to thousands each year. It hasn’t been an easy road; but, as he says, “Falling on your face is still moving forward!”
Justin Roff-Marsh, President, Ballistix
Justin will outline a radically different approach to the design of the sales department (and to adjacent departments). His central idea is that salespeople should do nothing other than selling conversations (exclusively in pursuit of new business) and that the rest of the organization should be designed around this end-state. He will challenge most (if not all) of the assumptions that underpin the standard sales model and equip you with a new model capable of accelerating the growth of your organization.
Justin Roff Marsh is the Founder of Ballistix, a sales management and marketing consultancy, specializing in the implementation and ongoing support. Ballistix builds sales and customer-service functions in keeping with the approach outlined in The Machine. Ballistix has teams in the USA and Australia, working on engagements all over the world.!
Check back for more information on this year's exciting 2021 Business Program